I AM MY CITY is an expression, which embodies the level of integrity and deep connection people have between themselves and their city.
It is the very reason why many people of Detroit become so involved in the rise of a once fallen city. I.M.C agrees that "One Person Can Change The World." However, we believe a dynamic outcome is shown when we stand together.
I AM MY CITY Has received OUTSTANDING FEED BACK SINCE ITS MARKETING LAUNCH. "THIS Brand IS MORE THAN A CLOTHING LINE, IT'S A MOVEMENT ."
I.M.C is fashion, pride and expression. It is a closer look into the spirits of people who identify themselves with their city.